eCommerce for the world of golf

eCommerce for the world of golf

Enterprise-level digital capability successfully delivered by Lola Tech for an ambitious golf company.

Challenge

Teesnap makes sure golf courses have the tools to serve their members and guests in the best way they can. This ambitious company aims to be the primary global distribution system for the golf world and needed a scalable, commerce-aware digital solution that could meet the company’s plans for growth and offer comprehensive eCommerce capability for the pro shops.

Approach

Working closely with senior management we validated what success looked like and agreed a shared approach. A hybrid team was mobilised to own and execute initial business analysis and to design the solution. Architectural design focused on scalability and availability while operational features focused on automation to enable customised digital onboarding for new golf courses at speed.

Outcome

As a tight-knit combined team, Lola Tech provided a solution on time and on budget that met or exceeded all the requirements known up-front. In addition we ran a transparent change process, enabling the re-prioritisation of valuable ‘new’ features in-flight such as a contact centre plug-in for the reservation engine, further enhancing multi-channel sales and service and hitting KPIs.

The customer said

"We are now able to onboard new golf courses quickly and smoothly, giving clubs more opportunity to engage with their members, reduce ongoing costs and improve per player revenue. Thanks Lola Tech for this flawless partnership."

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