Building a platform for rapid expansion

Teesnap - Case Study

Teesnap - Case Study

The challenge

Teesnap has entered a segment of the leisure and travel industry that has largely been ignored – golf course software and online services. One of the company’s goal is to become the global distribution system (GDS) for the golf world – but with a website that lacked capability, that goal looked a long way off.

Teesnap needed to build a commerce-aware website that could scale to meet the company’s ambitious plans for growth.

The solution

When we first spoke with Teesnap, it was clear the company had a viable product, but needed a platform to deliver it at scale.

We worked closely with Teesnap to analyse and redesign the underlying architecture of its site. Then we collaborated with the company’s in-house designer to create an automated platform that provided a customised booking path for each golf course.

Alongside the platform, we developed a content management system that could be used to quickly and easily create individual websites for courses to market themselves more effectively. And to help keep everything integrated, we created a contact centre plug-in for the reservation engine, which enables multi-channel sales and service.

Lola was critical in our understanding of the online technology needs for Teesnap.

Bryan Lord, CEO Teesnap

The Result

New site up and running within 90 days; Gained the ability to take reservations directly on the site; Can quickly build bespoke sites for individual golf courses using standardised templates; The entire software platform can scale to accommodate any level of growth.