by Sophie Farrow

Reinventing Rail by Putting the Customer First

Reinventing Rail by Putting the Customer First

11th January 2017

A startup programme set to shake up the way the rail industry approaches customer service brought together aspiring tech companies in Birmingham at the end of last year.

Led by London Midland, a 12 week initiative and first of its kind for the rail industry in Europe, selected ten budding tech startups to revitalise the way train operating companies engage with their users.

Patrick Verwer, Managing Director of London Midland, described the inspiration for the programme stating, “We are a service industry. All we should worry about is how we can make it better for our customers”.

With the aim of creating ‘simply better journeys’, the participants spent 3 months exploring the fundamental problems facing the rail industry and uncovered a number of key opportunities to enhance customer experience.  As well as facilitating introductions to the all-important rail decision makers, London Midland gave the startups access to their customer database to help with product validation and proposition refining.

Culminating in a Demo Day in October, the startups presented their innovative solutions to an audience of over 200 rail experts. Lola Tech, a travel technology enterprise, took to the stage with their conversational interface concept aimed at improving communication between the rail providers and their customers.  Following lengthy deliberations, they were eventually selected as the winners.

Watch the highlights video here:

London Midland Labs Cohort 2 Demo Day from 383 on Vimeo.

For more information on London Midland Labs and Lola Tech’s involvement in the accelerator, please take a look at the following articles: All Aboard The Innovation Express – Our Journey With London Midland LabsLM Accelerator Week 6: Introducing LoMi - Getting Rail Customer Service Back on TrackSteaming to Victory: It's Been a First Class Journey with London Midland Labs

Alternatively, reach out to Sophie Farrow, Marketing Lead at Lola Tech on sophie.farrow@lola.tech.

About Lola Tech

Lola Tech is a pioneering travel software business leading the field in travel tech innovation. With big-name clients globally, their talented team is adept at creating awesome systems to increase your uptime and conversion rates or to provide you with that innovative edge to outshine the competition.